The ways in which we used the Internet began to change, Google spied an opportunity to create an entirely new Operating System (OS) for the open web and capitalize on Microsoft’s complacency and the limitations of Internet Explorer. The landscape of the Internet was very different in 2008. It’s also a great example of how a single product can challenge conventional wisdom and reshape how we think about the tools we use every day. How Chrome empowered Google to exert greater influence over broader internet trendsĬhrome isn’t just a great browser.
How Google was able to grow Chrome’s userbase immensely in a short period of time in a crowded market.Why developers, not casual Internet users, were Google’s primary target for Chrome.Here’s what will be explored in this article: It was the nexus of an increasingly diverse range of tools and applications that were changing how we did virtually everything online. To Google, the browser wasn’t just a means of viewing webpages. Google saw Chrome as a platform from the very beginning. How did Google enter and dominate an entirely new sector in just ten years?īy fundamentally reinventing the browser. Google’s brand new Chrome browser, which the search giant debuted on September 2, 2008, had just 0.3% market share.Ī decade later, Chrome effectively owned the browser space with market share of almost 70%. Mozilla’s Firefox was trailing in distant second place with roughly one-third of the market. In 2008, Microsoft’s Internet Explorer (IE) web browser had almost 60% of the world’s browser market share.
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