To stop taking “off the cuff” decisions, it is important to learn to identify the metrics or KPIs ( key performance indicators) that are most suited to each activity, monitor them constantly and analyze them regularly. This significant gap needs to be filled as soon as possible.Īs Peter Drucker, the founder of modern management, once said, “You cannot improve what you don’t know how to measure”.
Although it is increasingly hard to ignore this new trend, only 32% of marketers say they have data-first strategies in place, and less than half say they feel ready for a future where data-driven marketing dominates (data from B2B Marketing and Marketscan).
Let’s discover the key email metrics.ĭata-driven marketing is growing at a global level, with data at the base of any successful marketing decision or strategy. In an age where marketing activities are increasingly led by the analysis and interpretation of data, knowing how to measure and constantly monitor your activities’ performance is the only way to understand their value and success.
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